Ancillary Task

Magazine Advert.

Album cover - Front.

Album Cover inside.

Inside cover 2

Back cover.

For our ancillary task we wanted to keep it looking traditional, yet promote our ideologies thoroughly, we decided to keep a colour scheme which would be recurrant through all ancillary products, the colours we chose were yellow and purple, these were additional colours applied to the background. I created the background using many effects on photoshop, the origional image was found on http://i.ehow.com/images/GlobalPhoto/Articles/4590863/TallBuildings2-main_Full.jpg i then applied many effects to it and used it as a background, the effects i applied are hard light, over lay, exclusion and a few others. I used this background as the bass of all the products to show a theme and colou consistency. After this i added images of the artist and text and added effects to these so they blend in and it all blends in as one product and not different products merged into one. To the background i added brushes which also look effective.

We kept the same text throughout, this was a deliberate choice, the font we used was Blackoak Std, we chose this as it is a strong font, with sharp edges, it is also very rounded which adds quirkiness to the font, reflecting energy and enthusisam. The colours we used for the texts are purple, white and blue, this was also a deliberate choice as purple connotes energy, yet mystery, two elements very traditional, within the bassline genre hence teh colour purple, blue and white as they stand out on the background. I backed the text with a yellow box, this added depth and made the two clashing colours look effective together, the yellow is very bright and playful, reflective of the genre which is targeted at fun loving people, also we used pictures of the artist and used the over lay effect to blend them in.

The logo of our product, was RUKY, this is Ruky's personal music as he is a DJ, the logo is purple, again a colour used throughout our products, which shows colour consistency, which makes the products appear very authetic. The font of the logo is also very quirky which again reflects the genre thoroughly.