Genre.

Our chosen genre is a hybrid genre of Dance and Bassline Music. We have chosen this genre because it is an "underground" and up-and-coming genre and is easy to experiment with creatively.


Conventions of Dance Music Videos.

Dance music videos are primarily for the purpose of the use within night clubs settings or an environment that is based upon dance.
Dance music is categorized as an ever-evolving genre, with evolving styles and sub-styles. The presence of vocals, live instrumentation vs synthetic instrumentation, and pattern of drum beats also help differentiate genres of dance music. Some genres, such as techno, house, trance, electro, breakbeat, drum and bass are primarily intended to promote dancing. Others, such as IDM, glitch and trip hop, are more experimental and tend to be associated more with listening than dancing.

The conventions of dance music videos are that they are mainly set in studios with clubs settings and locations of such, the performance mainly consists of people raving or dancing creating a very energetic atmosphere, and the use of females dressed very minimal is popular, the use of flashing lights and bright colours is common and they entail fast paced editing and are upbeat, also the vocals are essential to the performance and the use of graphics and green screening is popular.




This is an example of a Dance Music Video, called Ayla Part two.

Conventions of Bassline Music videos.

Bassline is a type of music related to UK garage and has emphasis on bass. The style originated in Sheffield around 2002.

Bassline has been at the centre of controversy in Sheffield due to a police raid on the former bassline club night Niche, after which the club closed down. Police raided the club amidst reports that the scene had been attracting violence, drug use and gang culture. Since it was the most popular bassline night in Sheffield prior to its closure, Niche is sometimes used as an alternative name for the musical genre. Like grime, bassline is still associated with violence, anti-social behaviour and criminal activity.

The video below shows the Niche Club Raid in Sheffield. Through this clip we portray the negitive stereotype of bassline music. However we also see the positves of the music through people who enjoy the music and the negatives through the police.

Bassline remained underground until the release of T2's single 'Heart Broken'.
The video below is T2's 'Heart Broken'.

This is another Bassline video. It is a remix of Dj Ironic's 'So Nice'. Personally i think the extra bass enhanced the vocals and lyrics of the song and the use of bassline made it more appealing to a bigger audience. there is a sence of energy and power in the track which makes it a successful track, having had 83,138 views on youtube proves the popularity of the track and the bassline genre.



According to TOP 40 DOWNLOADS ARCHIVE :: WEEK 49 : 29/11/2009 - 05/12/ 2009 (http://www.theofficialcharts.com/top40_downloads_last.php?week=1&end=29/11/2009%20-%2005/12/2009), Dizzee Rascals track Dirtee Cash came number 39 out of 40, however, this is because bassline is still an up and coming genre.